Directing integrated communications for a multi-state nonprofit serving 13,000+ members across every major channel.
- Led a full website redesign and content restructure that increased engagement by 200%.
- Built a cohesive brand system across digital, print, social, and live events.
- Modernized the annual organizational calendar distributed to 2,500+ households.
- Automated registration, reporting, and internal workflows to reduce manual processing and improve data accuracy.
- Advise leadership on communication priorities during organizational change; vendor and process improvements generate approximately $13,800 in annual savings.
- Produce event communications reaching 5,000+ participants in person and online.